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Who wins when AI does the shopping? New evidence on agentic commerce
McKinsey Tech & AI insights
Factual evidence
What the source reports
McKinsey survey of 21,000 consumers shows rising adoption of AI shopping agents, outpacing merchant readiness to serve them.
Inspect the evidence
- Inclusion basis
- Enterprise AI
- Publisher and source type
- McKinsey Tech & AI insights · ENTERPRISE AI
- Published by source
- 28 October 2026
- Collected by OneBench
- 28 Oct 2026, 19:02 UK
Stored source excerpt
Analysis of about 21,000 consumers indicates how AI shopping behavior is growing and evolving, with early evidence showing companies are not yet equipped to meet…
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